MediaCo Holding Inc. has acquired all of Estrella Media’s community, content material, digital, and business operations. Among the many Estrella Media manufacturers becoming a member of MediaCo are the EstrellaTV community and its linear and digital video content material enterprise, together with its digital channels.
The transaction closed on April 17 and phrases weren’t revealed.
“We imagine this mix is step one in constructing a singular multicultural media firm that may attain numerous U.S. audiences wherever they select to devour content material and create worth for entrepreneurs working to achieve these necessary audiences,” stated the MediaCo Holding assertion.
MediaCo, which operates marquee city radio stations Scorching 97 and WBLS 107.5 in New York Metropolis. The transaction can even enable MediaCo to achieve the audiences of Estrella Media’s market-leading Regional Mexican radio stations, together with Que Buena Los Angeles, dwelling of the Don Cheto Al Aire nationally syndicated morning radio present, La Raza in Houston and Dallas, and El Norte in Houston.
The mixed footprint of MediaCo positions it as a number one radio content material supplier for Spanish and City music in terrestrial radio and audio streaming.
Jacqueline Hernández will lead the corporate because the Interim CEO. Hernandez, who most lately served as CEO and Founding father of New Majority Prepared, a multicultural advertising and marketing and content material technique agency, has beforehand held the place of Chief Working Officer at Telemundo, in addition to Chief Advertising Officer at NBCUniversal Hispanic Enterprises, and lately served as a board member of Estrella Media.
“This mixture of examined media manufacturers and gifted groups will gas progress of content material and distribution for the advantage of our multicultural audiences,” stated Ms. Hernández. “We imagine this mix is step one in constructing a singular multicultural media firm that may attain numerous U.S. audiences wherever they select to devour content material and create worth for entrepreneurs working to achieve these necessary audiences.”
“This leverages the strengths of two nice corporations to construct one thing new,” stated Deb McDermott, Chair of MediaCo. “We’re dedicated to representing and serving the Hispanic market, in addition to persevering with to characterize and develop the various viewers that MediaCo already serves. We see a necessity for media manufacturers to embrace alternatives with all audiences, and Estrella Media is a key a part of our progress technique.”
As a part of the transaction, Estrella Media will proceed to personal and function its native radio and tv stations, whereas MediaCo supplies the programming and content material to which their audiences have grown accustomed. MediaCo can even work to extend distribution with different broadcast companions, in addition to to develop digital streaming, CTV, and AVOD belongings. .