Alec Berg and Adam Countee are shifting from Silicon Valley to the world of F1.
Hulu is teaming with the duo for Downforce, a comedy that has been picked as much as pilot on the Disney-run streamer.
Described as Entourage set on the earth of Components 1 racing, Downforce follows what occurs when the heiress to a dynastic racing crew is thrust again into the household enterprise and the laborious decisions she should make about the way forward for the crew and her household’s legacy.
Berg and Countee will write and function showrunners on the potential sequence, which is produced by ABC Signature. Temple Hill’s Marty Bowen and Wyck Godfrey will exec produce alongside Berg, Countee, Aussie F1 driver Daniel Ricciardo and Amy Solomon. The latter serves as head of growth for Berg’s ABC Signature-based manufacturing firm after working with the writer-producer on Barry and Silicon Valley. Ricciardo’s involvement as an exec producer may even lend added credibility to the present and certain help with advertising to the F1 base.
Downforce marks the primary sale to stem from Berg’s general cope with ABC Signature. The prolific author and creator whose credit embrace Seinfeld, Late Night time With Conan O’Brien and Curb Your Enthusiasm moved his general deal to Disney’s ABC Signature in September 2022 after spending greater than 15 years housed at HBO. For his half, Countee can be set at ABC Signature with an general deal.
The order for Downforce comes as sports-adjacent programming — each scripted and unscripted — continues to play effectively on each linear and streaming. Netflix beforehand had a Kevin James household comedy that was set on the earth of auto racing, The Crew, but it surely lasted just one season on the streamer.
With the worth of sports activities rights hovering, interesting to the broad fan bases of such sports activities as F1 with scripted and even unscripted programming is a more economical solution to faucet into these audiences.