A lot of these shuttling round New York Metropolis this week for the upfronts, on the heels of the NewFronts two weeks in the past, might discover themselves attempting to synthesize all the claims and counter-claims, the large knowledge and greater spectacle.
Evan Shapiro, veteran of many an upfront throughout his time as a cable community chief and extra just lately a marketing consultant, producer and self-described “media cartographer,” has a approach to course of all of it. A brand new occasion he’s shepherding, Streaming Media NYC, kicks off Monday on the Intercontinental New York Barclay lodge and runs via Wednesday. Shapiro calls it an “concept pageant” designed to convey collectively “the neatest folks in media to have frank conversations concerning the trade’s largest challenges.”
The roster of govt audio system is slated to incorporate Roku’s Charlie Collier, Rob Caruso from Google, Danielle Carney from Amazon and Steve Ellis from Paramount International. The world past leisure and media might be represented by the likes of Uber’s Laura Sandoval. Shapiro, who has appeared at a variety of media and tech conferences over latest years, may also ship a “state-of-the-state” handle. The session will conclude the occasion by assessing the “true well being” of the media universe.
Shapiro tells Deadline the audio system will participate in classes that aren’t meant to be panels however energetic debates. Subjects will embrace whether or not AI and sports activities rights are bubbles or booms; the deserves of efficiency promoting vs. model campaigns; or over the definition of “premium” in at present’s fragmented consideration economic system.
A monitor on the convention is devoted to how media ought to outline management as a set of financial and trade forces reshape the sector. Profession steerage might be provided to those that’ve been laid off or downsized and at the moment are trying to pivot to new sectors or roles.
Extra info on the occasion might be discovered at streamingmedia.com.