Elon Musk has accomplished the rebrand of Twitter, the dynamic social media platform he acquired in 2022, because the URL, or website identify, formally modifications to X.com. “All core methods are actually on X.com,” he stated in a publish immediately. Twitter.com hyperlinks now redirecting to the X.com.
A message on the backside of login and residential pages reads: “We’re letting you recognize that we’re altering our URL, however your privateness and knowledge safety settings stay the identical.”
The response to this newest step in a billionaire’s takeover and renaming of a wildly fashionable app with a beloved identify that match like a glove was not nice. A Tweet has now turn into the onerous ‘a publish on X (previously Twitter)’. Wired in contrast immediately’s step to “a venomous puss moth rising from its exhausting cocoon.”
The rebrand was introduced final summer time to, as Musk posted then, each “guarantee freedom of speech and as an accelerant for X, the every thing app. This isn’t merely an organization renaming itself, however doing the identical factor. The Twitter identify made sense when it was simply 140 character messages going backwards and forwards – like birds tweeting – however now you possibly can publish nearly something, together with a number of hours of video. Within the months to return, we’ll add complete communications and the power to conduct your total monetary world. The Twitter identify doesn’t make sense in that context, so we should bid adieu to the fowl.”
It got here after an enormously chaotic interval for the platform that noticed Musk step down as CEO and herald former NBC Common advert chief Linda Yaccarino to the position.
Musk has an extended historical past with X, launching X.com, a web based financial institution that was the idea for PayPal. He purchased again the URL in 2017. His plans so as to add monetary providers to X have stalled to this point.
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