Keep in mind when HBO licensed these originals to Netflix final 12 months?
Properly, it’s lastly time to see if the transfer paid off for Netflix, because the streamer simply launched one other spherical of information that encapsulates all viewing on the platform from July to December 2023. That features exhibits like Insecure, Band of Brothers, The Pacific and the remainder of the HBO originals that landed on Netflix final July.
So, how did they do?
It seems to be like Dwayne “The Rock” Johnson was the star of the present, as Ballers tallied 33.5M views throughout all 5 seasons — by far the best of the bunch. Season 1 got here in No. 139 on the general record with just below 11M views alone. Contemplating the record contains hundreds of titles, that’s fairly good.
Insecure generated the second-highest whole of 14.4M views. The Issa Rae comedy collection had pretty modest per-season viewership with Season 1 managing about 4M views throughout that six month timespan.
The Pacific introduced house 9.6M views, Band of Brothers put up one other 8.8M, and Six Ft Beneath was liable for 7.3M.
Insecure is the latest of the bunch, and it premiered in 2016. A number of of the titles are greater than a decade outdated, which reinforces the concept that they’re discovering considerably of a brand new life on Netflix as new audiences are launched to them.
Their numbers can’t maintain a candle to among the new, flashy Netflix originals that racked up 50M+ views for only one season alone, however that’s not essentially the aim they had been meant to serve.
Licensed titles collectively generate tons of constant viewership for Netflix and assist scale back churn in between seasons of subscribers’ favourite originals. Whereas it’s definitely good for the streamer (and the studio who licensed the content material) when one thing explodes à la Fits, the content material that chugs alongside within the background with decrease, reliable viewership can also be useful.
After all, the licensing price can also be a significant component right here, as a result of the quantity Netflix paid to have the streaming rights might be immediately associated as to if the streamer views the titles as a hit.