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Method One followers are within the French Riviera this weekend for the Monaco Grand Prix, the most recent cease within the 2024 F1 racing season. As a part of the festivities, luxurious California menswear label Nahmias is establishing store inside the long-lasting Lodge de Paris in Monte Carlo, for an unique three-day procuring occasion.
The pop-up store will function a few of Nahmias’ hottest items, and debut designer Doni Nahmias’ new capsule assortment impressed by the F1 Monaco race. Fronting the accompanying marketing campaign is Alexandre Grimaldi, the grandson of Grace Kelly, and the eldest son of Prince Albert II of Monaco.
Grimaldi’s Nahmias marketing campaign sees the mannequin exhibiting off the label’s unique race T-shirts within the Lodge de Paris, and in opposition to a backdrop of Monaco’s gorgeous views from the northern coast of the Mediterranean Sea. The gathering mixes the model’s signature surf and streetwear aesthetic with racing-inspired colours and motifs.
Nahmias
The Monte Carlo opening marks the primary official pop-up retailer for the Nahmias model, that includes a full capsule assortment particularly impressed by the Monaco Grand Prix. Nahmias isn’t any stranger to F1 although — the designer’s items are sometimes seen on drivers like good good friend, Charles Leclerc, and Mercedes star, Lewis Hamilton.
As for Grimaldi, the 20-year-old was born in Paris, and is Prince Albert’s son with a former Air France flight attendant. Whereas the mannequin has made numerous vogue celebration appearances and been featured on journal covers earlier than, the Nahmias marketing campaign marks one in all his first photoshoots for a world model.
Nahmias
The Nahmias F1 Monaco capsule is barely out there on the Lodge de Paris pop-up for now, although it might finally make its solution to retailers like Maxfield, The Webster, Patron of the New, and different locations the place Nahmias is bought.