KISS have offered their music catalog and rights to the band’s branding to Pophouse Leisure, the Swedish firm behind the ABBA Voyage tour and the upcoming KISS Avatar exhibits.
Pophouse made the acquisition in a $300 million deal that nets the corporate rights to KISS’ music, emblem, and likeness — together with the band’s iconic make-up designs. The settlement additionally covers artist shares of grasp recordings and publishing rights.
KISS change into the most recent main artist to promote their publishing rights, although the cope with Pophouse has way more implications for the continued publicity of KISS as a stay entity, particularly the aforementioned avatar exhibits, that are anticipated to launch in 2027.
“We now have a number of plans for KISS,” Pophouse CEO Per Sundin instructed Billboard. “We need to preserve to the legacy. We need to lengthen it and amplify it for brand new generations.”
Added Johan Lagerlöf, Head of Funding at Pophouse [via Music Business Worldwide]: “The band has constantly been capable of enchantment to new generations of followers and our mission is to satisfy the band’s imaginative and prescient to change into immortal, and to let new generations uncover and be a part of the KISS journey and carry it ahead. With the assistance of the followers’ power, the band, our experience, and creativity — we are going to make that imaginative and prescient occur.”
Again in December, KISS revealed their avatar kinds on the finish of their last present in New York Metropolis. The band then shared a teaser asserting the 2027 premiere of the avatars, which shall be created by Star Wars special-effects innovators Industrial Gentle & Magic and Pophouse. You’ll be able to see that teaser trailer beneath.