EXCLUSIVE: Lionsgate Play has landed one other carriage deal within the Philippines.
An settlement struck with Filipino cell companies present Good Communications will present Good subscribers entry to the streamer.
This marks the second telecoms tie-up for Lionsgate Play within the Philippines, coming after one struck with PLTD in 2022. The service can be accessible direct-to-consumer by way of an app.
Lionsgate Play’s library consists of the John Wick, Starvation Video games and Twilight franchises, characteristic movies resembling La La Land and Marvel and collection together with the Energy franchise, Gaslit, Occasion Down, Ramy, Minx and The Serpent Queen.
“Our partnership with Good is an integral a part of our continued growth efforts throughout Southeast Asia,” mentioned Rohit Jain, President of Lionsgate Play Asia. “This collaboration aligns with our imaginative and prescient to distribute our content material extra broadly and to diversify our subscriber base, enabling audiences to ‘play extra, browse much less.’ We’re dedicated to strategic partnerships, and Good is the proper associate to assist us obtain that objective.”
“This collaboration with Lionsgate Play solidifies our dedication to delivering the widest breadth of world-class leisure to the fingertips of Filipinos,” added Alex O. Caeg, Head of Shopper Wi-fi Enterprise at Good. “By this partnership, we reinforce our mission to ensure that each Good person has extra choices to benefit from the content material they wish to eat.”
Lionsgate Play first launched in 2020, in India, with a mannequin to make Hollywood content material accessible regionally in a number of Indian languages. It entered a busy regional streaming market, the place the likes of Netflix and Disney+/Disney+ Hotstar had carved out sturdy subscriber bases.
The Southeast Asia area’s streaming biz has been hit previously 12 months, nonetheless, as each Disney+ and Prime Video selected to cease producing originals to refocus development on Asian markets resembling Japan and Korea. Lionsgate Play has produced just a few originals, together with romantic faculty drama U-Particular.