EXCLUSIVE: The Traitors continued on its path of worldwide domination with 11 territory launches in 2023, unseating The Masked Singer as evaluation agency K7‘s Format of the 12 months after 4 years of domination.
The variety of Traitors premieres world wide rose by 57%, with the likes of Spain on HBO Max, Germany and Finland launching new variations, in keeping with K7’s newest Monitoring the Giants report, which might be offered at MIP TV immediately in Cannes.
It’s the first time in 4 years that The Masked Singer hasn’t been probably the most launched format world wide, with a quieter 2023 for the smash Korean sequence that’s now extra established in main territories.
And The Traitors “seems set to additional consolidate its speedy ascent up the worldwide format charts” with 9 launches coming in 2024, which can deliver its whole world wide to 30, added K7.
The sequence of excessive drama, which originated in The Netherlands, sees a bunch of both actuality stars or non-celebrities play a homicide thriller recreation and work collectively to construct a prize fund price as much as $250,000. Hidden amongst the Trustworthy are the Traitors, whose objective is to eradicate the Trustworthy and declare the prize for themselves.
The buzzy word-of-mouth hit led to an uptick in gross sales for distributor All3Media Worldwide, which grew its variety of lively codecs by 8% to 170 helped alongside by the likes of Gogglebox, Money Cab and Bare Attraction. The Traitors airs on the BBC within the UK and Peacock within the U.S., with each variations produced by Studio Lambert from a citadel within the Scottish Highlands.
Elsewhere, John de Mol’s The Flooring, which launched on Fox in January, was dubbed Format To Watch by K7 in anticipation of an enormous 2024 that ought to see 11 variations hitting the small display screen by the tip of the 12 months. The present sees 100 contestants compete in quiz duels on a large LED flooring that’s divided into 100 equal squares.
The “meteoric rise” of Banijay’s Good Luck Guys noticed that present named Rising Format Star, having clocked up six new variations “in speedy succession” in 2023. Initially launched on W9 in France in 2016, Good Luck Guys includes 12 younger influencers travelling to a distant tropical seashore the place they need to survive with out all the trendy comforts and trappings of their privileged lives again dwelling.
Revival of the 12 months was Fremantle’s long-running Household Feud and Amazon’s LOL: Final One Laughing was named Streamer Format Star, with Prime Video taking dwelling Rising Format Purchaser.
As a response to declining advert revenues and decrease program budgets, K7 stated the 12 months was characterised by “risk-adverse broadcasters more and more trying to codecs with a confirmed monitor document.” “In 2023 we noticed a major enhance within the variety of traditional codecs and franchises returning to our screens,” it added, citing the likes of Household Feud. “Unsurprisingly, quiz and recreation present titles have been on the forefront of this development
Massive 12 months for Japan
Trevor Noah presents South Africa’s model of ‘LOL: Final One Laughing’
Amazon
LOL: Final One Laughing‘s success drove an enormous 12 months for Japan, which grew to become the fourth largest exporter of codecs behind established giants the U.S., the UK and – buoyed by The Traitors – The Netherlands.
Japan’s success was additionally helped alongside by the revival of Dragons’ Den, which offered to numerous new territories final 12 months, together with Ninja Warrior and Gap within the Wall.
The UK simply edged the U.S. with 25% of recent exports coming from the house of I’m a Movie star and Love Island, with The Netherlands behind on 15%.