CBS Information is planning to convey its CBS Information Confirmed unit to TV with the hiring of a brand new govt producer: Melissa Mahtani.
CBS Information Confirmed, launched late final yr, is targeted on tackling misinformation, together with the rising scourge of deepfakes and photographs, movies and audio created by generative synthetic intelligence. Now, Mahtani might be tasked with determining how finest to convey its reporting to TV, digital and social platforms. Segments will run on CBS Information packages main up the the 2024 election, and a devoted streaming present is deliberate for later this summer time.
“CBS Information Confirmed is the fitting initiative on the proper time,” Mahtani stated. “We’re witnessing an onslaught of misinformation that makes it more durable for folks to tell apart between what’s actual and what’s not. CBS Information Confirmed will empower our viewers to have the ability to inform reality from fiction, sharing our personal strategy of verification each step of the best way.”
Mahtani begins at CBS April 22 and can report back to Claudia Milne, senior VP and head of requirements and practices for CBS Information and Stations. She joins CBS from CNN, the place she has been a senior producer.
“Melissa’s depth and breadth of expertise throughout a number of media platforms makes her the proper individual to steer the audience-facing presentation of the work of CBS Information Confirmed,” Milne stated. “She is aware of the right way to produce tales and reveals, inform tales and bundle info to achieve the most important audiences on no matter platforms they’re watching or studying. She might be an enormous asset to our group.”
CBS Information Confirmed was created to deal with an issue that each information group is dealing with: Easy methods to take care of misinformation and faux content material, an issue that’s changing into much more troublesome due to generative AI tech and the pace and ubiquity of social media. The unit makes use of investigative journalism, technical expertise, knowledge and different instruments to filter by content material and decide what’s actual, and what isn’t, and to clarify it to viewers.
Earlier this month the division employed Rhona Tarrant as its govt editor.