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Tuesday, November 5, 2024

Actors Associate With Nielsen For Streaming Viewing Information


After scoring a streaming residual bonus with the studios following final yr’s strike, SAG-AFTRA has partnered with rankings agency Nielsen to offer it extra entry to knowledge.

The actors guild has partnered with Nielsen to behave as its third-party supplier of streaming content material measurement.

The transfer will give actors extra knowledge as they discover which streaming collection shall be due for bonuses beneath the brand new mannequin.

SAG-AFTRA will use Nielsen’s Streaming Content material Rankings service to enrich knowledge coming from the streamers.

“New enterprise fashions require new instruments, and that’s why we’ve enlisted Nielsen,” stated SAG-AFTRA Nationwide Government Director & Chief Negotiator Duncan Crabtree-Eire. “The data they supply will give us the means to cross-check the information streamers give us and guarantee employers are fulfilling their contractual obligations to our members.”

“The speedy evolution of the media panorama and viewers behaviors over the previous decade has not solely affected how content material is consumed and measured, but in addition vastly impacts the monetary fashions on which the leisure business operates,” added Nielsen CEO Karthik Rao. “We’re extremely proud that SAG-AFTRA has chosen Nielsen because the supply for goal and constant viewers measurement insights within the streaming house.”

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