Cable retailers noticed their share of viewing rise in March for the primary time in months, due to March Insanity and the annual State of the Union tackle.
Cable captured 28.3 % of all TV viewing in March, based on Nielsen‘s month-to-month Gauge report, up from 27.6 % in February. That’s the primary time since August 2023 — a span of seven months — that cable has seen its share of TV use improve. The State of the Union amassed 14.1 million viewers on cable channels (about 44 % of the general viewers of 32.23 million), and the highest six telecasts on cable for the March reporting interval (which ran from Feb. 26-March 31) have been associated to the annual tackle.
Early rounds of the boys’s and ladies’s NCAA basketball tournaments additionally helped push cable’s viewing share up; general, cable sports activities viewing rose by 43 % from February. Longer-term developments usually are not as rosy for cable, nevertheless, as prior to now 12 months, it’s declined from 31.1 % of TV use to twenty-eight.3 %.
Streaming remained the largest platform for TV customers, gathering 38.5 % of viewing for March — up from 37.7 % a month earlier and its largest share of viewing since July. YouTube was as soon as once more the highest particular person streaming service with 9.7 % of all TV use — the most important for any single streamer since Nielsen started its Gauge rankings in Could 2021. Netflix (8.1 % of TV use) and Hulu (3 %) additionally grew month to month.
Broadcast networks noticed their share of viewing fall from 23.3 % in February to 22.5 % in March, whereas different TV use (together with gaming and bodily media playback) additionally fell off somewhat, ending the month at 10.7 %.
Nielsen’s Gauge rankings for March 2024 are beneath.
Platforms
Streaming: 38.5 % of all TV use
Cable: 28.3 %
Broadcast: 22.5 %
Different: 10.7 %
Streaming Providers
YouTube: 9.7 % of all TV use
Netflix: 8.1 %
Hulu: 3 %
Prime Video: 2.8 %
Disney+: 1.7 %
Tubi: 1.6 %
Peacock: 1.3 %
Roku Channel: 1.3 %
Max: 1.3 %
Paramount+: 1 %
Pluto TV: 0.8 %
All others: 5.7 %