The 2024 Paris Olympic Video games are shaping as much as a blockbuster for NBCUniversal.
In response to Dan Lovinger, president, Olympic and Paralympic Gross sales, the corporate has already booked $1.2 billion in advert income for the video games, that are nonetheless months away, and expects to surpass the promoting report for any Olympics (the 2020 Tokyo video games nabbed simply over $1.2 billion) within the coming weeks.
NBC is “on observe to generate essentially the most promoting income in Olympic historical past,” Lovinger mentioned throughout a convention name with reporters Tuesday, including that some $350 million of the $1.2 billion dedicated to date is from new sponsors.
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Lovinger mentioned that the non-alcoholic beverage class, the CPG class, monetary companies, retail and leisure are the promoting classes which might be seeing the most important will increase.
And Lovinger mentioned that the Olympics are in a chief place to capitalize on the ladies’s sports activities growth pushed by the current record-breaking NCAA girls’s match, noting that “we’ve seen advertisers particularly come to the Olympics to help feminine Olympians.”
“The Olympics are additionally the right venue to achieve feminine sports activities followers in an setting that celebrates and salutes girls’s athletics on the highest degree,” Lovinger mentioned. “With the gargantuan scores not too long ago seen within the girls’s NCAA Match, the chance for advertisers to help girls in sport and attain feminine viewers has by no means been higher with the Olympics. Actually, over half of our primetime protection is devoted to girls’s sports activities throughout the video games, and 99% of broadcast primetime feminine protection in a given Olympic 12 months happens throughout the Olympics.”