Ohio Last Boss is the alter-ego of the Japanese TikTok and YouTube-based efficiency artist identified mononymously as Satoyu. Primarily based on the net footprint presently accessible, Satoyu seems to have begun his journey to stardom on YouTube in February 2020, earlier than spreading out to Instagram and TikTok inside the subsequent month. For context, this was throughout the early months of Japan’s combat in opposition to the then-burgeoning COVID-19 pandemic — his first TikTok video was posted on March twenty first, lower than a month earlier than the late Japanese Prime Minister Shinzo Abe would declare a nationwide state of emergency. Throughout this time, TikTok noticed a large inflow of each creators and customers, turning it into the generation-defining social media behemoth it’s immediately.
Whereas TikTok was gaining reputation, nevertheless, Satoyu’s rise in viewership did not come till practically two years after he posted his first video. In 2021, TikTok overhauled its live-streaming service, revitalizing yet one more house for its creators to revenue and develop their audiences. Right here, within the early months of 2022, Satoyu started shortly attracting his military of followers by streaming himself wearing nice fits and strolling menacingly towards the digicam. His performances had been constantly accompanied by a specific model of music referred to as “phonk” and featured his expertise for contorting his face into cartoonish expressions.
In December 2023, Satoyu was formally acknowledged by TikTok Japan as one of many platform’s Rising Creators of the 12 months. As of Could 2024, he has 1.4 million followers on Instagram, 5.4 million followers on TikTok, and 11.4 million subscribers on YouTube.