Olipop, a preferred beverage model with over $200 million in gross sales and offered in additional than 30,000 retail shops, lately introduced the winners of its Dream Job contest. The competition was created to harness the ability of Olipop’s superfans and amplify their voices on social media. Contestants have been requested to share the Olipop story in key markets throughout the USA, and the winners have been promised a stipend of $10,000 ($5,000 per individual) for every metropolis visited, with flights, lodges, and per diem coated by the model.
The decision for candidates was made public, with the one stipulations being that the two-person crew have to be US residents, a minimum of 18 years outdated, and have expertise in content material creation on platforms like Instagram, TikTok, and Threads. Over 2,000 candidates submitted resumes, video samples, and tags on previous social media posts that showcased their chemistry as a duo. The choice course of was difficult, however finally, the model selected a pair of bi-coastal content material creators, Maggie Chang and Tam Hoang, who met by the sustainable vogue neighborhood in New York in the course of the pandemic.
Each winners see this chance as an opportunity to attach with others by their shared love for drinks and soda, in addition to to create significant content material. For Hoang, this project represents a portfolio-building alternative and validation for pursuing a non-traditional profession path. Chang, coming from an immigrant background, sees this paid position as a type of validation for her capabilities and a viable profession path. The winners kicked off their marketing campaign with a tailgate social gathering and baseball sport in Washington, D.C., the place they met with native content material creators and influencers for an Olipop-themed celebration.
The Dream Job marketing campaign is a part of Olipop’s broader advertising and marketing technique that focuses on influencer partnerships and social media engagement. With a monitor document of over two billion views on TikTok product placement movies, the model makes use of social media to drive model consciousness and viewers engagement. Model Strategist Grace Clarke counseled Olipop for its revolutionary method to influencer advertising and marketing, making a flywheel of content material era and viewers attraction by the competition. Clarke additionally famous the success of Olipop’s TikTok announcement and public utility course of, which resulted in over 5,000 shares and 600 submissions.
Wanting forward, Olipop has extra plans for model progress and growth, with the Dream Job marketing campaign being only one instance of their inventive method to constructing model consciousness and neighborhood engagement. Nevertheless, influencer advertising and marketing specialists like Lia Haberman warning different manufacturers contemplating deploying an identical method to behave shortly earlier than it turns into commonplace. Haberman advises manufacturers to plan their providing rigorously to make sure continued curiosity from the general public. The success of the Dream Job marketing campaign underscores the worth of participating with influencers and leveraging client insights to create distinctive advertising and marketing alternatives.