The WNBA has been going via a heavy rebranding interval that has raised the league’s profile considerably. The gamers are getting signature sneaker offers with sportswear firms at an unprecedented tempo. Athletes like Caitlin Clark and Angel Reese (who made waves on the 2024 Met Gala as the primary WNBA rookie to ever attend the occasion) make headlines, and the aforementioned rookie Cameron Brink is already a bona fide influencer whose social media combines her athletic endeavors with a hearty dose of style and glamour.
The partnership with Skims is the newest step on this route. It is also the newest transfer on the earth of athletics by the corporate, which got here below fireplace in March 2024 when it determined to advertise its menswear assortment throughout Girls’s Historical past Month. “I am proud to launch this new WNBA marketing campaign starring such an unbelievable forged of athletes,” co-founder Kim Kardashian stated in a press release. “Championing ladies and girls in sports activities is extremely vital to Skims. Our model DNA is rooted in inclusivity, illustration and girls’s empowerment, that are values shared with the WNBA. We’re honored to be the Official Underwear Companion of the league and look ahead to persevering with our work collectively all through the season.”
For extra behind-the-scenes details about advertising campaigns, remember to take a look at what standard commercials appear like earlier than particular results and why some 2023 industrial actors look so acquainted.