EXCLUSIVE: Social media influencer Grace Beverley has signed with YMU, the UK expertise company that represents stars together with Simon Cowell and Claudia Winkleman.
Beverley, 26, is an entrepreneur and digital broadcaster, boasting 3M followers throughout Instagram, TikTok, and different platforms. She has based three corporations, together with activewear model TALA, and her first guide, Working Arduous, Hardly Working, was a Sunday Instances bestseller. Her podcast of the identical identify has reached 25M folks.
Lucy Loveridge, YMU’s Joint Managing Director of International Leisure, mentioned Beverley was a “stand-out” expertise. Beverley added that YMU was a “good match” at a pivotal level in her profession.
YMU has made a concerted push into the influencer realm, signing on-line stars together with Patricia Vivid and Sophie Hinchliffe. They fall below YMU’s world leisure division, which was fashioned in March by merging its social and leisure items.