Wheelhouse is preparing for a rollercoaster journey.
Brent Montgomery’s firm has entered right into a partnership with UK-based theme park and sights agency Merlin Entertainments. This may seer the pair working to develop a slate of unique unscripted TV packages based mostly round Merlin’s suite of sights.
Merlin owns 140+ sights in 23 international locations. Its most notable operations are theme parks corresponding to Alton Towers and Thorpe Park, and its Gateway Points of interest model portfolio, which incorporates Sea Life, The London Dungeons, Legoland, Warwick Fortress, Madame Tussauds and the Peppa Pig Theme Park.
These would be the foundation for TV packages that can span a number of genres, together with actuality, documentary and recreation present.
Glenn Hugill, Wheelhouse’s Chief Content material Officer and President of the corporate’s UK division, will oversee the Wheelhouse-Merlin slate.
Moreover, the collaboration will combine expertise and digital methods by way of Wheelhouse DNA, Wheelhouse’s creator-focused division, and talent-management arm Additive Inventive. Strategic cross-promotion is anticipated to kind one other pillar of the partnership.
Montgomery, Wheelhouse CEO, mentioned: “It’s an incredible privilege to develop a roster of recent programming round Merlin’s world-famous and iconic sights, and we’re wanting to deploy Wheelhouse’s full arsenal of artistic and enterprise capabilities on this partnership. That is what we’ve constructed Wheelhouse to do, and with Merlin the chances are limitless; we’re excited to get to work.”
Scott O’Neil, CEO of Merlin Entertainments added: “By means of artistic innovation and storytelling, our partnership with Wheelhouse will permit us to deliver a brand new dimension to our tales, characters and IP on the biggest platforms on the planet: TV and leisure programming. Wheelhouse understands and loves our manufacturers as a lot as we do, and our partnership will assist to create entertaining TV programmes that highlight our variety of experiences to iconic landmarks.”