Airbnb is providing distinctive alternatives for patrons to spend an evening in a Paris museum, keep in homes modeled after well-known film settings, or sleep surrounded by eight Ferrari racing automobiles, as a part of a brand new marketing campaign to showcase the corporate as greater than only a rental platform. These particular listings, referred to as “icons,” had been introduced by CEO Brian Chesky at an occasion in Los Angeles and are supposed to present prospects with memorable experiences past simply staying in a resort. The idea for this publicity marketing campaign was impressed by the success of a Barbie-themed home in Malibu, and follows a formulation of linking promotions to popular culture merchandise, celebrities, or occasions.
In contrast to the everyday properties listed on Airbnb, the corporate is providing the “icons” at very low costs, with winners having the ability to e book them at no cost or at costs below $100. One of many distinctive alternatives contains an in a single day keep on the Musee d’Orsay in Paris, the place visitors can sleep in a transformed clock room designed by Mathieu Lehanneur, with the torch for the upcoming Paris Olympics additionally within the bed room. One other itemizing affords a home in New Mexico modeled after the one from the animated movie “Up,” full with 8,000 balloons that visitors can watch being lifted 50 toes off the bottom by a crane.
A few of the “icons” will likely be one-time occasions, such because the sleepover on the Ferrari Museum in Italy, a lounge efficiency by rapper Doja Cat, and a night with comic Kevin Hart in his members-only lounge. Extra listings embody the “Up” home and a mansion in New York resembling the one from “X-Males” comics. Airbnb has not disclosed the quantity spent on buying rights, dressing up the properties, or paying the celebrities concerned, however with a worthwhile yr behind them, the corporate plans to proceed the “icons” marketing campaign with extra listings in improvement.
CEO Brian Chesky expressed pleasure concerning the distinctive listings and the chance to showcase Airbnb’s imaginative and prescient and creativeness by way of these experiences. The corporate sees the marketing campaign as a method to hold Airbnb high of thoughts and provide prospects one thing out of the unusual. With a robust monetary place and a deal with offering unforgettable experiences, Airbnb goals to proceed providing these particular alternatives to prospects in search of one thing greater than only a place to remain.