The inaugural Prix Luciole Awards ceremony, celebrating inventive achievements within the area of movie poster design, occurred Friday on the Le Grey d’Albion resort in Cannes.
Co-sponsored by China’s main film ticketing platform, Taopiaopiao, and the Paris-based Alliance Cinéaste Chine-Europe, the Prix Luciole goals to boost consciousness of the significance of graphic design within the promotion of films, and to honor work that demonstrates distinctive design ideas, sturdy emotional resonance and visible influence in movie posters.
The Prix Luciole award for finest poster, which carries an award of 1,000 euros, went to Belgian filmmaker Leonardo Van Dijl’s Julie Retains Quiet. The jury praised the trendy strategy of the poster, photographed by Max Pinckers and designed by Sophie Keij, in addition to its excellent stability of typography and pictures, intelligent use of empty areas and a strong photograph alternative that delves into the character’s psychology.
The jury for the inaugural Prix Luciole consisted of Sheri Linden, a veteran movie critic for The Hollywood Reporter; Lionel Avignon and Stefan de Vivies, the inventive administrators and founders of Hartland Villa visible design studio; and Thomas Pibarot, skilled adviser for the Cannes pageant’s Critics’ Week part.
Actor and screenwriter Wu Ke-Xi, who stars in director Constance Tsang’s Blue Solar Palace (nominated within the Critics’ Week part on the Cannes Movie Competition and winner of Le Prix French Contact du Jury) offered the highest prize, noting that “if we get a sure feeling from the poster, we will anticipate what sort of expertise we may have in the dead of night cinema corridor, and this is essential.”
‘A Fireland’ poster
Mona Convert
The Jury Prize was awarded to the poster for Peter Ho-Solar Chan’s crime drama She’s Acquired No Title, created by Huanghai Studio. This poster was acknowledged for its compelling aura of thriller and suspense, and the handcrafted high quality of an illustration that captures the sensation of an abruptly interrupted scene.
Particular Point out was awarded to A Fireland, designed by Mona Convert, the movie’s director. On the award ceremony, juror Pibarot mentioned the poster stands out for its inventive collage work, and counseled its “uncooked spirit” and “minimalist but mysterious imagery that captivates the viewers, making it a novel graphic paintings that stands out in a world typically stuffed with clichés.”
The Prix Luciole additionally offered an viewers award, primarily based on votes from Taopiaopiao audiences. The successful poster for Black Canine, a drama by Hu Guan that obtained the highest prize in Cannes’ Un Sure Regard sidebar, was celebrated for its conventional narrative spirit, harking back to poster artwork of yesteryear.
Just like the poster for She’s Acquired No Title, it was designed by the Chinese language design studio Huanghai, whose previous designs have included posters for Hirokazu Koreeda’s Shoplifters and Hayao Miyazaki’s My Neighbor Totoro.