EXCLUSIVE: Gena McCarthy and her UNConventional Leisure banner has new illustration.
The corporate has signed with Buchwald. It was beforehand with A3.
This comes simply over a 12 months after the previous Lifetime Head of Unscripted launched UNConventional at Sony Photos Tv.
On the finish of final 12 months, McCarthy introduced her first collection order; Hallmark Media greenlit Celebrations with Lacy Chabert, starring and exec produced by the Imply Women star, which can launch on the community’s streaming service later this 12 months.
UNConventional focuses on way of life and factual leisure codecs throughout relationships, residence, meals, survival, Americana, competitors, and crime.
She has additionally bought initiatives to networks together with Lifetime, weTV, TLC, OWN and Paramount+.
McCarthy beforehand spent ten years at A+E Networks, the place she was EVP and Head of Programming at Lifetime Unscripted and Head of Programming at FYI. Earlier than that, she had been at Discovery Channel and weTV.
She has labored on reveals together with Married At First Sight, Mission Runway and Dance Mothers in addition to Soiled Jobs, Mythbusters and Deadliest Catch.
“I’m thrilled to be represented by the proficient group at Buchwald,” McCarthy mentioned. “We stay up for bringing many new and thrilling initiatives to the market with them as we construct and increase on our first 12 months’s momentum.”