EXCLUSIVE: It seems the anticipation for the following Descendants movie is on the rise.
Inside 10 days, the trailer for Descendants: The Rise of Purple has generated 86M views throughout platforms, together with the official Descendants social media accounts in addition to these for Disney+ and expertise. The trailer has additionally amassed 4.5M complete engagements.
That outperforms the Percy Jackson and the Olympians trailer, which noticed nice success in December, to be Disney Branded Tv’s most-watched trailer of all time in that 10-day window.
In line with Disney, about 52M views got here from TikTok alone, and the franchise’s follower depend has been rising throughout all social platforms.
Descendants: The Rise of Purple follows the story of Purple, the rebellious daughter of the Queen of Hearts, and Chloe, Cinderella’s perfectionist daughter. When the tyrannical Queen of Hearts incites a coup in opposition to Auradon, polar opposites Purple and Chloe should be part of forces and journey again in time to undo the traumatic occasion that set Purple’s mom down her villainous path.
Kylie Cantrall stars as Purple, whereas Malia Baker will play Chloe.
The forged additionally contains Rita Ora as The Queen of Hearts; China Anne McClain as Uma; Dara Reneé as Uliana; Ruby Rose Turner as Bridget/Younger Queen of Hearts; Morgan Dudley as Ella/Younger Cinderella; Joshua Colley as Hook; Melanie Paxson as Fairy Godmother; Jeremy Swift as Principal Merlin; Leonardo Nam as Maddox Hatter and Paolo Montalban as King Charming.
Jennifer Phang (The Flight Attendant) is the director and co-executive producer, and the script was written by Dan Frey and Russell Sommer (Magic: The Gathering). Returning to the franchise is manufacturing designer Mark Hofeling. Suzanne Todd and Gary Marsh are government producers and the casting administrators are Alexis Frank Koczara and Christine Smith Shevchenko.
Whereas Descendants: The Rise of Purple will probably be accessible on Disney+ on July 12, it’s going to make its Disney Channel debut on August 9.