You’re so encourage, ah ah: Charli XCX’s “Brat” is Collins Dictionary’s phrase of the yr. (Getty/Canva)
She’s all over the place, she’s so Julia: Brat, the title of pop icon Charli XCX’s slime-green sixth album, has formally grow to be Collins Dictionary’s phrase of 2024.
The LGBTQ+ ally’s culture-defining report grew to become a world hit following its launch in June, coining the time period “Brat Summer season” and even influencing the upcoming US presidential election.
Due to a advertising and marketing marketing campaign that LinkedIn bros might solely dream of – garish cowl artwork, collaborations with pop’s greatest gamers together with Billie Eilish, Troye Sivan, and Lorde, a viral TikTok dance – Brat has grow to be the inescapable idea of the yr.
As outlined by Collins Dictionary, “Brat” refers to individuals with a “assured, unbiased and hedonistic perspective”, although the celebrity behind the phrase paints a extra intricate image: it’s somebody with “a pack of cigs, a Bic lighter and a strappy white prime with no bra.”
In additional detailed phrases, Charli XCX has dubbed people who find themselves “Brat” as those that have “a breakdown, however sort of like occasion by way of it.”
It’s about having a no-f**ks-given exterior, and a secret, actually-I-do-give-a-f**okay inside.
Brat topped the UK charts in October, 4 months after its preliminary launch, because of a remix album that includes collaborations with stars together with Ariana Grande, Caroline Polachek, The 1975 and Kesha.
The album has spawned a number of hits, together with “360”, “Von Dutch” and “Guess” with Billie Eilish, which hit primary within the UK in August.
Again in July, after it was introduced that vp Kamala Harris could be taking on from Joe Biden because the Democrats’ presidential candidate, the Harris marketing campaign co-opted the lime-green Brat aesthetic to attraction to youthful voters.
It led to Charli XCX declaring on her social media that “Kamala is Brat”, prompting information anchors on TV stations globally to dissect what it means to be “Brat.”
Different phrases that had been in competition to be named Collins’ phrase of the yr embrace “Period”, impressed by Taylor Swift’s world record-breaking tour (and Mistress Isabelle Brooks, after all), “Delulu” – aka delusion – and “Yapping”.
The pinnacle-turning time period “Rawdogging”, which implies forgoing meals, drink and leisure on a flight, was additionally within the working to be named phrase of the yr.
Nonetheless, Collins opted for “Brat” because it’s “one of the talked about phrases of 2024.”
Brat is out there to stream now.
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