TrueMedia, a Seattle-based AI nonprofit, has developed a “deepfake IQ” take a look at designed to assist folks spot deepfake photographs, movies, and audio clips on-line. The quiz consists of 10 questions the place customers should decide whether or not the media offered is actual or faux. The take a look at goals to boost consciousness concerning the prevalence of deepfakes on-line, particularly as we head into election season.
Oren Etzioni is the founding father of TrueMedia and the driving pressure behind the event of the deepfake detection device. As a former CEO of the Allen Institute for AI and a professor on the College of Washington, Etzioni is devoted to educating the general public concerning the risks of deepfake expertise. The quiz serves as a method to have interaction folks in understanding the potential affect of manipulated media circulating on-line.
The quiz options a wide range of politically associated media, akin to {a photograph} of President Biden with a WWII veteran or a video of former President Donald Trump talking at his latest trial in New York Metropolis. Different questions embrace movies of world leaders like Russian President Vladimir Putin and North Korean chief Kim Jong Un. This big selection of content material highlights how superior expertise has made it simpler to create convincing deepfakes.
Detecting deepfakes will be difficult, even for many who contemplate themselves well-informed about present occasions. The quiz supplies customers with suggestions on their solutions, declaring the place manipulation was detected within the media offered. Etzioni emphasizes the significance of not relying solely on the bare eye to detect deepfakes and suggests checking sources to confirm the authenticity of on-line content material.
TrueMedia is a nonpartisan group that views the proliferation of deepfake expertise as a big social downside, particularly within the context of upcoming elections. Etzioni warns that the flexibility to create convincing deepfakes is now not restricted to state actors and poses a risk of disinformation terrorism. The group plans to proceed elevating consciousness about this subject by means of extra quizzes and interactive options sooner or later.
Whereas developments in AI have made it simpler to create deepfakes, instruments like TrueMedia purpose to empower people to determine and fight manipulated media. By educating the general public concerning the prevalence of deepfakes and offering assets to assist detect them, TrueMedia hopes to mitigate the affect of misinformation and disinformation within the digital panorama. With the continuing risk of deepfakes influencing public notion and decision-making, efforts to fight this phenomenon are more and more vital.