Tucked away on Beverly Boulevard in between Fairfax and Hancock Park, Okay-Pop music and leisure firm hello82‘s Los Angeles fan house has develop into a beacon for native followers.
On Could 23, roughly 150 followers of the boy band Tomorrow X Collectively (TXT) gathered at that very fan house. By 1p.m., the time registration was set to finish, the power contained in the room was excessive.
At first of Could, hello82 merely tweeted “LOS ANGELES, We’ll See You There Could twenty third! RSVP hyperlink drops on Could 6 2PM PT,” accompanied by a photograph of 5 folks in silhouette with the header “SAVE THE DATE.”
For followers of the five-piece group, hailing from Korean firm Massive Hit Music, a subsidiary of HYBE, TXT’s silhouettes had been unmistakable. The group (comprised of members Soobin, Yeonjun, Beomgyu, Taehyun, and HueningKai) spent the 2 days previous to the occasion enjoying offered out reveals of their “ACT: Promise” world tour on the Crypto.com Area in downtown.
When the reservation hyperlink dropped (it was energetic from 2p.m. on Could 6 till 11a.m. on Could 7), the tweet invited MOA, the group’s fanbase, to RSVP for the “#hello82_TXT_DanceChallenge with ‘Particular Friends.’” The roughly 150 followers that got the possibility to attend had been by no means explicitly advised the group could be there.
The ostensible aim of the occasion was to movie dance challenges with the group and followers for hello82, that has a sturdy catalog of digital content material on YouTube. Dance challenges have develop into a serious a part of Okay-Popular culture, with artists usually filming key factors of their choreography with different Okay-Pop artists for brief type content material like TikTok.
Contributors had been cut up into 5 sections, every consultant of one of many group’s members, for the dance problem portion. The occasion formally bought underway simply earlier than 1:45p.m. with native Okay-Pop dance cowl teams dancing to a few of TXT’s largest hits as a warm-up for the occasion. Over the past tune, TXT’s newest single “Deja Vu,” the duvet teams all carried out collectively earlier than a countdown sounded and the group’s 5 members shocked the awaiting crowd, dancing with the duvet teams as the remainder of their followers cheered them on from the ready areas on the facet.
Followers remained excited but orderly and attentive to the workers’s instructions whereas lining as much as movie challenges. TXT filmed a dance problem with all contributors to their tune “I’ll See You There Tomorrow” from the group’s newest EP Minisode 3: Tomorrow, which landed them a No. 3 spot on the Billboard 200 chart.
In between challenges, TXT left the principle flooring, followers cheering them as they went. Hello82 workers broke the contributors into their 5 teams to create a big circle to movie a dance problem for TXT’s tune “Fortunately Ever After,” filming each a model with your complete crowd and within the small teams.
For the small teams, the TXT’s members returned one-by-one to behave as of the middle of the circle, dancing together with their followers. Attendees may very well be heard thanking the workers, significantly the occasion’s announcer, as they had been organized into their small teams, rapidly altering formations when wanted.
The primary batch to movie had been crammed with pleasure as Soobin was introduced because the TXT member assigned to that group. The 23-year-old ran round high-fiving each fan within the circle, one thing his fellow groupmates additionally did, earlier than taking his spot within the center. The identical course of adopted so as with Yeonjun, Beomgyu, Taehyun – who followers beautiful cheered for by his English identify, Terry – and HueningKai.
Hello82 additionally chosen eight folks for a raffle; the corporate initially advised followers it will be for an opportunity to do Okay-Pop trivia. In actuality, the eight winners bought the possibility to remain longer and movie a chunk of content material with TXT for hello82’s YouTube channel.
The corporate isn’t any stranger to connecting Okay-Pop teams instantly with their fanbases, having held fan-artist occasions with Okay-Pop acts equivalent to ATEEZ, Jini, P1Harmony and extra up to now.
Earlier this 12 months, hello82 opened an Atlanta fan house and, based on their web site, are engaged on opening an area in Berlin, Germany. The L.A. location, which incorporates a full retailer for followers to buy albums, merch and extra, is positioned at 7323 Beverly Blvd and open Wednesday to Sunday.