Simon Cowell (centre) has launched a brand new marketing campaign to discover a new boy band, like One Path (pictured in 2013). (Getty)
Simon Cowell has incurred the wrath of BTS and Okay-pop followers after opening up about his hunt for the subsequent boy band, calling One Path probably the most profitable boy band in recent times.
The X-Issue decide has mentioned that he’s trying to create a brand new boy band virtually a decade after One Path introduced their cut up in 2015. The internationally profitable group had been signed to Cowell’s document label Syco Information after coming in third place within the singing competitors in 2010.
Nonetheless, the music mogul didn’t recognise the worldwide success of Okay-pop artists within the precise market he’s attempting to faucet again into.
Cowell’s marketing campaign was just lately launched within the UK, with a billboard showcasing the document government re-creating Lord Kitchener’s iconic WWI poster with the phrases: “Simon wants you! Future megastars wished for brand spanking new boyband. No time wasters.”
“Each technology deserves a megastar boy band and I don’t suppose there was one to have the success of One Path in over 14 years,” Cowell boldly claimed by way of a press release.
“The trade tends to give attention to solo artists – so it often takes somebody from outdoors to place a gaggle collectively. Nothing beats the enjoyable of being in a gaggle, touring the world and performing for 1000’s,” he mentioned.
Okay-pop boy bands like BTS, Stray Children, and Seventeen have garnered worldwide acclaim in recent times, however Cowell appeared to survey the present boyband scene by means of a Western lens, as many followers identified.
“My brother in Christ BTS actually exists, get out of your west bubble,” one particular person responded.
“Ermm… Somebody please make him conscious of BTS,” a 3rd particular person wrote, whereas a special fan added: “BTS exists?”
“BTS is actually greater than 1D ever was,” one other fan of the band commented, with BTS truly dethroning One Path with a complete of 23 Guinness World Information for music streams and digital downloads, in keeping with studies.
PinkNews has contacted a consultant of Simon Cowell for a remark.
The music mogul beforehand made a sweeping declare that now could be the time to “launch UK-Pop”.
In 2019, he mentioned by way of The Solar: “Okay-pop is ruling the world…It’s greater than profitable a document contract, it’s beginning a brand new music wave.
“It’s individuals who characterize Britain’s model of Okay-pop. That was all the time our plan. We’ve simply introduced it ahead a bit.”
Auditions for his new challenge are set to begin in Newcastle on 4 July, with additional audition dates going down over the subsequent month in Liverpool, Dublin and London.