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Beyoncé “borrowed” one from Blue Ivy. Taylor Swift carried one whereas on a date night time with Travis Kelce. And Olivia Rodrigo slung one over her shoulder whereas hanging out with rising pop star Tate McRae. We’re speaking about Aupen, the minimalist-chic equipment line seen on the queens of pop, Oscar winners and virtually everybody on the “It” lady record.
Pronounced “open,” the model just lately introduced on Instagram that “after 18 months, Aupen design collective bids goodbye.” The information prompted followers to refill en masse on the clever carryalls ($180 to $420), which are actually bought out. The corporate says its “design group is on a break,” however the excellent news is that its operations and customer support groups are “nonetheless operating.” Even higher: Aupen luggage are being restocked on Saturday, June 1 at 9 a.m. PT/12 p.m. ET.
Queen Bey, Blue Ivy and Hailey Bieber have all carried the Objective bag ($180), a glossy leather-based shoulder bag with an angular form; whereas Gal Gadot carried it in a white colorway and Selena Gomez sported a crystal fringe-embellished model. Taylor Swift has been seen with the Nirvana (now bought out), a slouchy assymetrical carryall with a braided deal with and sculptural gold bag appeal. Kylie Jenner and Gabrielle Union are among the many stars who’ve toted the Fearless purse.
Primarily based in Singapore, Aupen launched in October 2022 with vegan leather-based luggage. The label appeared to come up of nowhere, as Glamour reported, and its explosion of movie star placements inside a yr its debut undoubtedly raised eyebrows amongst style trade insiders questioning concerning the model’s nameless A-list hookup. (A celeb stylist co-founder? A starry investor?)
The Hollywood Reporter earlier this yr met face-to-face with Aupen’s business director to get to know the true folks behind the faceless model. He and the spotlight-shy designers, he stated, favor to stay as an nameless collective (on the time, they had been based mostly in San Francisco, Brooklyn and Singapore) to permit the designs to talk for themselves.
Final yr, the corporate determined to maneuver from vegan supplies to Leather-based Working Group-certified calfskin leather-based and commenced utilizing repurposed croc leather-based accents — sourced from the reducing room ground of the manufacturing unit that manufactures for Hermès — on the handles of its Nirvana Kiss bag, which got here with authentication playing cards for the real supplies.
The model’s jewellery is an A-list favourite, too. The gold Splash earrings had been just lately worn by Oscar winner Emma Stone, whereas Dakota Johnson donned the silver Wave earrings final yr.
Beneath, store the Aupen luggage which can be anticipated to promote out after they’re restocked, and mark your iCal for June 1 at 9 a.m. PT/12 p.m. ET.
