Coca-Cola’s commercial backlash comes at a time when the corporate is seeing its gross sales falling because of a shopper boycott within the space. Whereas the business’s intention appears to have been to spice up gross sales in Bangladesh, advertising knowledgeable Omar Nasif Abdullah of Bangladesh’s North-South College has famous that its failure to learn the room is more likely to have the precise reverse impact. “The brand new PR marketing campaign is laden with the improper message and improper method,” he informed Al Jazeera. “And within the cut-throat world of promoting, that is an unforgivable mistake.”
The folks’s anger on the marketing campaign has been such that the advert’s star and director, Saraf Ahmed Jibon, has additionally made a public apology. “I merely offered the data and information supplied by their company,” he wrote on Fb (through Al Jazeera). “This mission was solely part of my skilled work … I’ve not supported Israel in any approach, and I by no means will.” Due to all this, it does not appear seemingly that the advert marketing campaign will make a comeback any time quickly — and it might have landed itself a place among the many most controversial TV commercials of all time.