Jarret Myer, Wealthy Antoniello and can.i.am have shaped UPROXX Studios, after buying Uproxx, HipHopDX, Dime Journal and different media belongings from Warner Music Group.
The studio can even have the unique license to signify Warner Music Group’s YouTube stock of stars for all media gross sales in america. Myer, co-founder of Uproxx Media, will function incoming CEO of the studio, whereas will.i.am will function chief visionary officer.
“We’re doubling down on progress,” Myer stated. “Anticipate important investments in our manufacturers, staff, and the experiences we provide – each creators and audiences alike.”
In his place, the corporate stated will.i.am will convey “his star energy, Futurism and tech experience.” The corporate can even accomplice with software program firm FYI to make use of AI know-how and FYI radio. FYI’s AI-powered platform can have its personal vertical inside UPROXX Studios.
“Innovation is in our DNA,” will.i.am stated. “Our steady pursuit of creating new mediums and platforms will re-shape the way forward for artistic expression and push tradition ahead.”
Uproxx Studios and WMG say they “will proceed to work collectively to make sure the seamless continuation of all providers for valued companions.”
Wealthy Antoniello, founder and ex-CEO of Complicated, will function govt chairman.
“This can be a game-changer,” he states. “We’re merging the agility and freedom of an unbiased entity with the attain and sources of a serious music label. That is the recipe for groundbreaking content material and unparalleled model experiences.”
In February, Warner Music Group CEO Robert Kyncl introduced the layoffs of about 600 staffers and stated the corporate was exploring the “potential sale” of Uproxx and HipHopDX. The corporate additionally wound down the podcasting model Interval Presents and social media writer IMGN.