Fox and movie star chef Gordon Ramsay wish to take a much bigger chew of the digital promoting enterprise.
The printed community and Ramsay’s Studio Ramsay World are teaming as much as launch a digital meals and leisure model referred to as “Chunk.” The brand new enterprise will embody authentic digital content material, dwell occasions, shopper merchandise and different food-based choices.
The content material, which can dwell on the Chunk Digital Community, will embody a digital spinoff of Subsequent Degree Chef referred to as Subsequent Degree Kitchen; a culinary competitors sequence referred to as Idiot Sandwich; and a Chunk Digital Originals banner that may spotlight up and coming culinary expertise.
The plan is to additionally add a library of Ramsay’s recipes, making them extra accessible than ever earlier than.
Chunk can also be a digital promoting play, with Fox touting “unmatched entry to this various group of meals leisure followers and creators via a broad array of brand-safe, immersive and genuine media and sponsorship packages, product placements, model integrations, shoppable content material, bespoke leisure partnerships, content material and model licenses, and co-branded advertising and marketing and promotional alternatives.”
HexClad, which already has Ramsay as a spokesperson for its high-end cookware, is the inaugural model associate for Chunk.
Ramsay, in fact, has labored with Fox for many years, internet hosting reveals like Hell’s Kitchen, Kitchen Nightmares, MasterChef, and Subsequent Degree Chef. Ramsay and Fox inked a giant new general deal in 2021, a deal that noticed the formation of Studio Ramsay World
“Chunk is an progressive fusion of my practically 20-year collaboration with Fox, mixing all of the experiences, pleasure, competitors and character we’ve created collectively below this authentic, singular meals and life-style enterprise,” stated Ramsay in an announcement. “This new model will cater to each taste of meals fan with an attractive array of authentic sequence, compelling meals tales and limitless digital content material that audiences all over the place will eat up!”
“To meals followers around the globe, the Chunk kitchen is open,” added Rob Wade, CEO of Fox Leisure, “and with Gordon and his group at Studio Ramsay World pulling collectively all the correct elements, there’s merely nobody higher to serve up this vibrant, genuine feast of food-themed leisure and experiences. Because the world’s most dynamic, complete one-stop culinary vacation spot, we’re sure audiences will take pleasure in discovering and savoring each Chunk.”