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Marc Whitten, a former govt at Amazon and Microsoft, appointed as CEO of self-driving firm Cruise


Marc Whitten, a seasoned tech govt, has been appointed because the CEO of Cruise, a self-driving firm backed by GM. Whitten was beforehand the chief product and expertise officer at Unity Software program earlier than resigning earlier this month. His in depth expertise contains management roles at Amazon, Sonos, and Microsoft, the place he was a founding engineer on the Xbox crew. Whitten expressed his pleasure about becoming a member of Cruise, citing the corporate’s mission, expertise, and proficient crew as main motivators.

Whitten’s appointment comes at an important time for Cruise as the corporate has confronted challenges over the previous 12 months, resembling security incidents involving its autonomous autos and vital layoffs. The earlier CEO and co-founder, Kyle Vogt, resigned in November, and different executives had been let go following a security evaluate. Regardless of these setbacks, Cruise stays centered on advancing its expertise and mission, with Whitten now on the helm.

Though Whitten is presently based mostly within the Seattle area, he plans to relocate to Austin, Texas, to be nearer to his household. This choice aligns with Cruise’s versatile work preparations, as the corporate is headquartered in San Francisco. Cruise lately closed its Seattle-area engineering workplace and laid off 67 staff within the area, signaling a shift in its operations. Nonetheless, the corporate continues to obtain sturdy monetary backing, having raised a complete of $10 billion from traders resembling Microsoft, Honda, Walmart, and T. Rowe Worth.

Based in 2013, Cruise has been on the forefront of creating self-driving expertise and has begun testing its autonomous autos in Seattle, together with different corporations like Zoox and NVIDIA. Regardless of the challenges confronted by the corporate, Cruise stays dedicated to revolutionizing the transportation business via innovation and cutting-edge expertise. With Whitten’s management and the help of its traders, Cruise is poised to beat its current setbacks and make vital strides in the direction of reaching its mission of protected and dependable autonomous driving.

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